L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

This is the product that makes my hair look as if I haven't colored it at all. My hair is soft and silky and not dry or strawlike This color is very hard to find in stores so ordering it from Amazon only makes sense.

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

Great coverage of color and fades like natural colors. Love the conditioner that comes with the color. I can rub this conditioner into the ends and it helps keep split ends from showing up in between colorings. Excellent product you can use to renew your hair.

Okay, so... unusual review. My hair is brown, a very blah "mouse" brown. I wanted to give it more color and tried this. IT TURNED MY HAIR RED. My hair is RED. I was shocked and thought I must've done something wrong, but I've tried the same dye a few times now and it's still coming out red. That's the reason I removed a star, but I'm keeping it high because I love it! I have gotten so many compliments on it. I had a photoshoot recently, so I'm including a picture from that so you can see what I mean. The color really lasts. I've never looked at it and thought, "Ew, I need to redo this." I only do it because my roots are showing. If I could find a matching dye in just roots, I'd do it.It didn't come out like the box; it came out better. I love it, but be warned if you want the color on the box, you may not get it.

This product is easy to apply and so reasonably priced compared to having your hair colored by a stylist. The directions are very well written and the solution only needs to be on your hair for 25 minutes. I am 63 and have some gray hair and this product covers it well. I've been using this product for years and I get many compliments on the color.

I’ve always loved this shade for summer—it’s my go-to! The color can look a little off for the first day or two, but after that, it settles into a gorgeous tone that doesn't look fake. During the rest of the year, I usually switch to Medium Ash Brown. I’ve found that leaving the color on for an extra five minutes really helps it take better and last longer.

The color is rich and vibrant! I’ve rebought it! I get many compliments. I was a natural blonde and the older I get the blonde was washing me out. This warms up my skin tone and makes my hair appear fuller.

I was quite surprised when I realized the size of the bottle of hair color. It is much smaller, yet the same price. I had to use two bottles to cover entire head. Kind of annoyed at the slight of hand with this brand.